Business Studies, asked by kavithaurs577, 1 year ago

Difference between market size and total addressable market

Answers

Answered by Anonymous
0

In case there is no other competitor providing the same service/ product, then, yes, TAM and Market Size are the same

In case there is another company competing with you with the same Target Market, then TAM will be lesser than Market Size as it gets whittled down by number of players plying the service/ product.

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