Question

Difference between media class and media vehicle

Answer 1

to understand a media vehicle,you need to compare it with the concept media class.A media class is a general category of media,such as T.V,radio,newspapers,magazines and the Internet.the vehicle is the specific T.V or radio station,newspaper or print publication, or online website

Answer 2

Difference between media class and media vehicle

Media vehicle:

• It is a specific medium that is used to deliver the messages to the target place.  It acts as the carrier of the information/ messages.

• It chooses an effective way of promoting the messages. It is expensive.

• There are three kinds of media vehicles available. Broadcast vehicles: Television and radio stations, Digital vehicles: Online websites, Print vehicles: Special edition in Newspapers / Magazines

Media class:

• It is a general category of media that is used by the business people to advertise their products.

• It is also reffered as media channel

• It is not much expensive. Examples: Television, Radio, Print.

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