Question

Difference between merchandise management and category management

Answer 1

Merchandising is the sequence of various activities performed by the retailer such as planning, buying, and selling of products to the customers for their use. It is an integral part of handling store operations and e-commerce of retailing.

Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer isbroken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categoriesmight be: tinned fish, ...

Answer 2

Answers :-

merchandise and category management  are the foundation unit that is used to manage merchandise in a retail environment. Retailers group merchandise into categories in order to classify and structure every single item sold in a store. Merchandise categories focus on considering how customers approach buying, how they shop in-store, and their needs. Merchandise categories determine what stores will and will not carry.

For a supermarket chain an example of merchandise categories could be Food and Non-Food. Every single thing that they sell falls into one and only one of these two categories.

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