difference between normative and non normative influence?
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The current research investigates what motivates people to engage in normative versus nonnormative action. ... In sum, people who believed in the possibility of change supported normative action, whereas those who believed change was not possible supported nonnormative action.
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Nonnormative influences are influences which don't influence every member of a set in the same way. The term normative refers to something that affects everyone in a culture at the same time, so nonnormative implies it affects everyone differently (or not at all).23-Dec-2017
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