Question

Difference between opinion leader and market maven

Answer 1

Opinion leadership refers to the role some consumers play by which they provide information and advice to other consumers. Opinion leaders can have a powerful influence on the sales of goods and services and so marketers are eager to encourage opinion leaders to spread positive word of mouth about their brands. Market mavens are a minority of consumers who are highly involved or engaged in the marketplace. They like to shop and buy, they are knowledgeable about brands and stores, and they actively engage with other consumers regarding their enthusiasms. Market mavens thus often play the role of opinion leaders for other consumers.

Hope it will help you and mark it as brainliest plz plz plz plz plz plz plz

Answer 2

Opinion leader and market maven

Explanation:

• The opinion leader is leadership by an active media user who interprets the meaning of the message for the low-end media users and has high esteem, follows two-step theory of communication.

• A market maven is used to describe someone who is well versed in the current state of the market first to information that the general public may not have access to and has a great deal of knowledge and connections.

• Opinion leaded are experts, provide unbiased evaluations are socially active have the ability to influence the attitudes of others.

• A market maven is a person serves as a source of information and is associated with historical success in investing. They use online reviews tools to make purchasing decisions.

• Opinion leaders can be monomorphic and polymorphic. While the market mavens are only monographic in nature.

Learn more about the opinion leader and market maven.

• brainly.in/question/5226953 answered by Ahens123.