Business Studies, asked by Kdinga3643, 1 year ago

Difference between pre testing and post testing of advertising

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Answered by anabiya71
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Answered by TanikaWaddle
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Pre testing and post testing of advertising

Explanation:

Pretesting is testing the advertisement before running it so that the likelihood of preparing most effective ads, by allowing an opportunity to detect and eliminate weaknesses or flaws increases.

Post-testing is done after the advertisement is run on the media.The evaluation of the effectiveness and impact of an advertising campaign either during or after the campaign's run. Post testing answers a wider range of questions, more specified, and generally inexpensive. Post testing calculates how advertising performed.

#Learn more:

Explain the various types of pre-testing methods for checking the effectiveness of advertising campaign.

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