Question

Difference between principle of marketing and marketing management philip kotler

Answer 1

Answer:

The basic principles of marketing consist of product, price, place and promotion. Together, these four principles are known as the “4 P” (for its initials in English) marketing, and include the integration of marketing. For a marketing strategy to be effective, the four components must be used correctly.

Introduction to MarketingManagement Definition According to Philip Kotler, “Marketing Management is the process of planning and executing the conception, pricing and promotion and distribution of goods, services and ideas to create exchanges with target groups that satisfy customer and organizational objectives.”

Explanation:

Under the marketing concept, customer focus and value are the routes to achieve sales and profits. The marketing concept is a customer-centered “sense and responds” philosophy. ... The marketing concept and the selling concepts are two extreme concepts and totally different from each other.

Marketing Definition Kotler: What is Marketing? As Philip Kotler explains in his book Marketing Management, “Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering and exchange of valuable products with their equals”.

Answer 2

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