Difference between promotion mix and marketing mix
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When you identify your marketing mix, it helps you determine how to satisfy your customers, while the promotional mix focuses on direct customer interaction
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The main difference between promotion mix and marketing mix is that marketing mix is an integrated process of focusing on the product and its promotion in the market by the company . On the other hand promotion mix relates process of selling the goods to the customer
Explanation:
Marketing Mix
- Marketing mix consists of the promotional aspect of the the product. Promotion of the product is part of the marketing mix for the company.
- Marketing mix consists of the product, price, place and promotion of the products. Marketing of the product can be done without involving the promotion is an integral part of marketing mix.
The Promotion Mix
- Promotion mix uses various form of promotional methods and techniques for creating an awareness and increase the demand of the products.
- The Promotion Mix consists of direct marketing, advertising, sales promotions, personal selling and other forms of public relations for selling the goods.
To know more about marketing mix
Why is change necessary in marketing mix? Factors affecting marketing mix?
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