Question

Difference between rational and emotional buying motives

Answer 1

There are a few differences between a rational motive and an emotional motive; Rational motives are based mainly on objective criteria such as:
• Size
• Weight
• Price
• Profit
• Health
• Security

Where as emotional motives ‘imply the selection of goods fitting to personal or subjective criteria such as’:
• Pride
• Fear
• Desire for individuality
• Affection
• Status
• Vanity

Answer 2

Answer:

Explanation:

Hey there,

The answer to your question is following;

Rational Buying: It is the kind of buying where the buyer makes decisions according to logical reasons. They weigh all of the factors that are associated to the buying procedure. Such type of buying behaviour is initiated through needs of the buyer.

Emotional buying: In this of buying, the customer is over shadowed by his emotional senses to buy that product and fails to look at the logical part of the bargain. Such type of buying occurs pure out of desire and wants rather than needs.

Thanks for asking.