Difference between sales and marketing by philip kotler
Answers
Marketing
Marketing is a broad concept. In simple words, it means the process through which the goods and services move from the producer to the ultimate user of the products. Philip Kotler, the father of Marketing says Marketing is a social process by which a need is created, offered and exchanged via products (goods,services or an idea)
Marketing is the systematic planning and implementation so that the buyers and sellers come together and a market is created.
Example : Marketing starts much before and continues even after the product is sold. When a customer buys a car, the after sale services comes under marketing.
Selling
Selling is a narrower concept. Selling means providing the customer with the good he/she needs in exchange of a price. It is usually between two parties. Selling is more like an agreement wherein the buyer receives the product in exchange for money.
Example :You go to a shop and the shopkeeper “sells” you a Good X and in return you pay him some money in cash.