Difference between sales letter and request letter
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sales letter - A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman. It has been defined as "A form of direct mail in which an advertiser sends a letter to a potential customer.
request letter - A letter of request is a letter in which one person asks another person or group of people to grant a specific demand or respond to an inquiry or appeal. Request letters should be brief, polite and to the point.
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