Question

Difference between segmentation targeting positioning in points

Answer 1

Explanation:

One of the first principles of Marketing management is segmentation targeting and positioning also known as STP. However, all the three concepts are so parallel to each other that marketers may not understand importance of keeping them separate and the role that each of them play in a marketing strategy.

Lets first look at the process of STP. This in turn will help you understand the role of all three. The first step which takes place in STP is the segmentation part. This is mainly because, before segmentation, the customer base is known as a population. The population is comprised of a group of people, which have no differentiation between them. However, you cannot market to just a group of people because you might be wasting resources. You do not know which strategy to use or how to market.

Answer 2

Segmentation helps you define your population in smaller group or segments. Once you know your segments, you start targeting those segments. Thus targeting can be said to be a sub concept of Segmentation. Targeting plays a critical role in your marketing mix.✔✔