Question

Difference between single brand retail and multi brand retail

Answer 1

Single Brand Retail: Where a business sells goods to individual customers (not other businesses) and such goods are all sold under the same brand.

Example - Nike sets up stores in India in which the foreign parent of Nike (Nike Inc.) invests. Such stores can only sell Nike products under the 'single brand' route.

Multi-Brand Retail: Where a business sells goods to individual customers and such goods can carry several different brands.

Example - TESCO or Walmart (or other department store type retailers), which stock and sell goods from various different brands in their stores.