difference between telephone and television
Answers
Explanation:
The basic difference is that radio broadcasting only transmits audio, while television broadcasting, whether analog or digital, transmits both audio and video.
Answer:
The Difference between the Telephone and the Television
Posted on November 12, 2018, By thedigitalage
Social Media has transformed advertising to an honest conversation from the heart between customers
Traditional advertising smothers people with biased attributes of products. That is the way it works. and without doubt, it is very much a one-way street. But Millennials, unlike earlier generations, do not appreciate being talked at. Furthermore, most of them doubt the honesty of traditional advertising. As millennial Matthew Tyson says, “Traditional advertising literally has no effect on me. It doesn’t influence my buying habits whatsoever. In fact, I feel comfortable saying that I’m completely immune to it.”
According to the market research company eMarketer, over 25% of all smartphone users have installed ad blockers, and more people are following suit. This amounts to a total rejection of traditional advertising. Millennials want to find the information they seek in the ways they want, without intrusion by marketers. Instant access to information on multiple platforms, gives Millennials a wide choice of options to check and confirm the information they find – with their network of friends and like-minded individuals on social media platforms. American best-selling author, Seth Godin says, “Marketing is no longer about the stuff that you make, but about the stories you tell.” Stories of personal experience, emotional reactions to and frank opinions of products, shared honestly and openly on social media give the Millennial customer a sense of security when making buying decisions, be it a pair of shoes or a stone bath tub.
As Oxford University Research observes, “People don’t share facts, they share emotions.” Integrated marketing communications experts, Joe Pulizzi and Newt Barrett, said, “Word-of-mouth marketing has always been important. Today, it is more important than ever because of the power of the Internet.”
Even as Millennials scour social media platforms for information, they also focus attention on “Social Media Influencers,” who are experts in a particular industry, and have built credibility and an image on social media as sources of experience and authentic opinion. Such Influencers have tremendous reach on the various platforms, and are able to persuade people to buy because of their accepted superior knowledge in the field and of the product. Thus, social media influencers are adding another dimension to the conversation. For instance, 40% of customers who buy a product online have done so because it was used by an influencer on social media and, 72% of customers trusted a business more after an influencer recommended it.
Market strategy analysis shows that influencers are growing in number and importance. In 2017, the search term “influencer marketing” increased by 325% in Google searches. The global Influencer database has over 900 million profiles indexed into 60,000 topics, and includes Instagram, YouTube, Facebook, Twitter and blogs. While all social media platforms are frequented by influencers, the most popular platform, undeniably, is Instagram. In fact, 72% of Instagram users say they make purchasing decisions based on products seen in their feed and 80% of Gen Zers and 74% of Millennials report that social media influences their shopping habits. More often than not, the ones who emerge as “influencers” are social media stars who have many followers on YouTube, Facebook, Twitter, Instagram and other platforms.
According to entrepreneur Andrew Molz, brands should focus on earning referrals and recommendations to convince Millennials of the authenticity of their products. Molz built a Shopify-based website and generated $2.2 million in sales purely through social media-generated traffic. Moltz also says that displaying satisfied-customer testimonials on social media and landing pages, and hiring influential brand ambassadors and sponsoring influencers, also help toward driving up the number of new customers.
As American entrepreneur and author Amy Jo Martin, said, “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.
Explanation:
best of luck my friend......................