difference between television advertising and newspaper advertising
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Explanation:
Comparing TV Advertising with Newspaper Advertising
Advertising on a television station generally reaches a broad audience, but does not provide strong penetration within any local demographic group from a single station. The viewing audience is spread between too many stations to have a widespread reach in to any segment. Newspaper advertising, on the other hand, penetrates the local market by reaching 50% and more of the primary local market.
The advertising message can be completely told (and understood) using the newspaper without the fear of changing the channel every time the advertisement appears.
Consumers are more likely to tell the advertiser they saw the ad on TV than they are to tell them they saw the ad in the newspaper. This is a strong factor in the power of selling television advertising. This is especially powerful when someone from “Timbuktu” comes in the front door of the advertiser and tells them they saw the ad on TV.
Answer:
- There is a obvious difference we all know how newspaper consists of words making our brain make out the visual details by imagination, whereas Television presents with the audio and visual details.
- Television allows us to have visual proof of the incident which can be more trustworthy whereas newspaper isn't always be as proving.
- Television needs us to sit in front of it to see all the details at a straight run, whereas newspaper allows us to process the information at our own pace.
- Television doesn't give us much of a choice, we have to watch whatever is available at the current moment, whereas newspaper allows us that freedom of choice of reading the news of our interest.
- Television can provide us with even live stream of the news and information around the world but newspaper is always late in comparision.
- We have no choice but to wait for the news during the advertisement in the television, while it is not the case in the newspaper.
- Newspaper allows us with a variety of useful words to be used in professional life and also helps us in improving our language with respect to the medium of newspaper, while Televison doesn't always teach us the same.
- Television is easier when it comes for processing information, while newspaper helps us exercise our imaginative abilities.
Explanation: