difference between wholesaler and retailer
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wholesaler::::----- it buys goods in bulk.......... they offer storage facility........ ... they buy direct from the manufacturer
retailer:::::::- they buy good in small quantity.............. they don't offer storage facility...... . .... they buy good from wholesaler
retailer:::::::- they buy good in small quantity.............. they don't offer storage facility...... . .... they buy good from wholesaler
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Wholesalers
Retailers
(1) They are connecting links between the manufacturers and the retailers.(1) They are connecting links between the wholesalers and the customers.(2) They purchase goods in large quantities from the manufacturers.(2) They purchase goods in small quantities from the wholesalers.(3) They deal in limited number of products.(3) They deal in variety of products for meeting the varied needs of consumers.(4) They need more capital to start their business.(4) They can start business with limited capital.(5) The display of goods and decoration of premises is not necessary for them.(5) They lay more emphasis on window display and proper decoration of business premises in order to attract the customers
Retailers
(1) They are connecting links between the manufacturers and the retailers.(1) They are connecting links between the wholesalers and the customers.(2) They purchase goods in large quantities from the manufacturers.(2) They purchase goods in small quantities from the wholesalers.(3) They deal in limited number of products.(3) They deal in variety of products for meeting the varied needs of consumers.(4) They need more capital to start their business.(4) They can start business with limited capital.(5) The display of goods and decoration of premises is not necessary for them.(5) They lay more emphasis on window display and proper decoration of business premises in order to attract the customers
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