Question

Difference household consumer and organisational buying behaviour

Answer 1

The main difference between consumer buyer behaviour and organisational buyer behaviour is that consumer buying consists of activates involved in buying and using of products for personal and household use, where organisational buyers purchase primarily for organisational purpose .

Answer 2

On the other hand, a consumer is a person who uses a product or service. The consumeris often called an "end user" because he is the last stop and does not usually transfer or sell the item to another party. A buyer can be a consumer, as in the example of a teenager buying and using a video game