Differences between linear, interactive
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While the linear model focused on how a message was transmitted and whether or not it was received, the interactive model is more concerned with the communication process itself. In fact, this model acknowledges that there are so many messages being sent at one time that many of them may not even be received.
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Linear communication occurs through media when one communicator sends information via channels such as television and radio. Interactive communication can occur through media that allow multiple people to send information back and forth, such as with social media websites.
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