Differences between marketing in agricultural and manufactured goods
Answers
Explanation:
Scattered production • Farm products are produced throughout country and most of producers are of small size. It makes estimation of supply difficult and creates problem on marketing. While manufacturing unit are of large size with a fixed supply with a marketing plan
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Answer:
Explanation:
1. Submitted To :- Dr.Nirmal kumar Dr. Rajkumar Kashyap Submitted by :- Shubham Garg (2017A109BIV) Difference Between Agricultural & Industrial Products
2. Sr.No. Content 1. Perishability 2. Dependency on season 3. Bulkiness 4. Variation in quality 5. Irrigular supply 6. Scattered production 7. Processing INDEX
3. 1. Perishability • Most of farm products are perishable in nature ;their perishability varies from few hours to few months but most of the manufactured products are non- perishable. • Perishability make it almost impossible for producer to fix the reserve price for their farm grown products. Non perishable Perishable
4. 2. Seasonality of Production • Farm products are produced in particular season; they can’t be produced throughout the year ;prices falls in harvesting season. • But the supply of manufactured products can be adjusted or made uniform throughout the year,therefore prices remain almost constant.
5. 3. Bulkiness of Products • Farm products are bulky in nature it makes their storage and transport difficult & expensive.It also restrict location of production to somewhere near to consumption point. • Where as manufactured products are less bulky, their volume/price ratio is low as compare to agricultural products.
6. 4. Variations of quality in products • There is large variation in quality of agricultural products,it makes their grading and standardization difficult and enhance their cost. • There is no such problem in manufactured goods as they are products of uniform quality.
7. 5. Irrigular supply of agricultural products • The supply of agricultural products is uncertain and irrigular because of dependence of agricultural production on natural conditions.With varying supply, the demand remaining almost constant,so the prices fluctuate. • Supply of manufacutred good is almost constant, so proce fluctuation is very less
8. 6. Scattered production • Farm products are produced throughout country and most of producers are of small size. It makes estimation of supply difficult and creates problem on marketing. • While manufacturing unit are of large size with a fixed supply with a marketing plan.
9. 7. Processing • Most of farm products have to be processed before their consumption by ultimate comsumers.Processing increase price spread of agricultural commodities.Processing firms enjoy advantage of monosony,oligospony or duopsony in market. • While manufactured products donot need processing so advantage is directly taken by producers
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