Question

Different Departments and their layout in a departmental store

Answer 1

Answer:

What Is a Retail Store Layout?

A retail store layout (whether physical or digital) is the strategic use of space to influence the customer experience. How customers interact with your merchandise affects their purchase behavior. This retail principle is one of the many from Paco Underhill, author of Why We Buy: The Science of Shopping, keynote speaker, and founder of Envirosell.

The interior retail store layout has two important components:

Store Design: The use of strategic floor plans and space management, including furniture, displays, fixtures, lighting, and signage. Website designers and user experience (UX) researchers use space management techniques and web design principles to optimize e-commerce websites. We’ll further discuss a variety of popular retail floor plans later in this article.

Customer Flow: This is the pattern of behavior and way that a customer navigates through a store. Understanding customer flow and the common patterns that emerge when customers interact with merchandise based on the store layout is critical to retail management strategy. Physical retailers are able to track this using analytics software and data from in-store video and the wifi signal from smartphones. For example, solution providers like RetailNext provide shopper analytics software for retailers to understand flow and optimize the customer experience based on in-store video recordings. The technology also exists to track the digital customer flow and online shopping behavior. Using “cookies” and other software, online retailers can track customer behavior, including how customers interact with their website.

While the exterior retail store layout includes exterior store design and customer flow, it also includes the following factors:

Geographic location of the retail store (real estate)

Size of the building and length of the walkways accessible from the entrance and exit

Use of furniture and exterior space for people to gather and interact

Style of architecture of the retail building

Color of paint and choice of exterior building materials

Design of the physical entrance and exterior window displays

The objective of retail store design is to positively impact customer experience and create value, which is the primary goal of retailers in the supply chain.

Answer 2

Departments in departmental stores:

1. The Produce department.
2. The Meat department.
3. The Seafood department.
4. The Beer and Wine section.
5. The Health and Beauty department.
6. The Deli/Prepared Foods department.
7. Do it yourself section
8. The Front End.

Departmental stores:

• A department store is a type of retail enterprise that offers a wide selection of durable goods and items to meet a customer's personal and home needs while also giving them a choice of several merchandise lines across all product categories, all at different price points.

Essentials of a departmental store:

1. Located in a great area
2. It offers a large range of products and high-quality ones at affordable costs.
3. Its single management
4. Makes it convenient for customers to shop under one roof
5. Meets the demands of most families, Rich and Upper Middle Class.
6. Operates by employing specialists
7. Selling just in cash results in high operational costs.

Layouts:

• A store layout is a plan for how the interior of a store is organised.
• Store designs are carefully considered to offer the best exposure.
• They aim to present a desirable image to customers.

Principles of store design:

1. Focus
2. Ease of shopping
3. Change
4. Flexibility
5. Totality

There are three types of layout mostly used by the departmental stores

Grid layout:

• layout that is frequently utilised in budget retailers and supermarkets.
• The exhibit space is parallel to the walls and located in the middle.
• effective use of the space that is available.
• permits motion inside the area
• preferred design for many self-service retail businesses.

Free-flow layout:

• When merchandise is of the same sort, such as fashion garments, the asymmetrical arrangement of the merchandise encourages free movement to encourage consumers to browse and shop but may not allow for the best use of the store space that is available.

The race track layout:

• also known as The Loop layout
• Display is in the shape of a racetrack
• Aisle gives customers access to several shop-in-shops inside the store and exposes them to the most products possible.

#SPJ3