Question

‘Different producers lay different emphasis on different aspects of the concept of
marketing.' Briefly describe any two such concepts,
​

Answer 1

Hey Mate !

5 Marketing Concepts are :

⇒Production Concept

⇒Product Concept

⇒Selling Concept

⇒Marketing Concept

⇒Societal Marketing Concept

Production Concept:

→The idea of production concept – “Consumers will favor products that are available and highly affordable”. This concept is one of the oldest Marketing management orientations that guide sellers.

→Companies adopting this orientation run a major risk of focusing too narrowly on their operations and losing sight of the real objective.

→Most times; the production concept can lead to marketing myopia. Management focuses on improving production and distribution efficiency.

Product Concept:

→The product concept holds that the consumers will favor products that offer the most in quality, performance and innovative features.

→Here; under this concept,

→Marketing strategies are focused on making continuous product improvements.

→Product quality and improvement are important parts of marketing strategies, sometimes the only part. Targeting only on the company’s products could also lead to marketing myopia.

Hope It Helps U !