Question

Differentiate between advertising and selling.​

Answer 1

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Selling is an act of direct contact with a consumer to entice him to purchase a product or service. Advertising is an indirect contact with the consumer used to create awareness of a company, product or service.

Answer 2

Answer:

Advertising is a means of communication, which calls customer's attention towards the product or service, through mass media. Personal selling refers to a form of promotion, wherein the sales representative sells the product to customers, by directly visiting them.

Selling is an act of direct contact with a consumer to entice him to purchase a product or service. Advertising is an indirect contact with the consumer used to create awareness of a company, product or service.

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