Differentiate between Marketing and CRM. Discuss types of CRM.
Answers
One of the main differences between these two types of software is who they target. Primarily, CRM software is sales-focused, while marketing automation software is (aptly) marketing-focused. ... A CRM system saves information such as a customer's addresses, names, phone numbers, and interactions with the company.
There are three types of CRM: operational, collaborative and analytical. Operational CRM generally refers to products and services that allow an organization to take care of their customers. It provides support for various business processes, which can include sales, marketing and service.
One of the main differences between these two types of software is who they target. Primarily, CRM software is sales-focused, while marketing automation software is (aptly) marketing-focused. ... A CRM system saves information such as a customer's addresses, names, phone numbers, and interactions with the company.
There are three types of CRM: operational, collaborative and analytical. Operational CRM generally refers to products and services that allow an organization to take care of their customers. It provides support for various business processes, which can include sales, marketing and service.