Question

Differentiate between marketing and selling on the basis of focus

Answer 1

Short Answer:

Selling focuses on producing maximum amount of products.

Marketing focuses on the brand recognition and image of the company.

Broad Answer:

In simple words, selling transforms the goods into money, but marketing is the method of serving and satisfying customer needs. 

The marketing process includes the planning of a product’s and service’s price, promotion and distribution.

Explanation:

A detailed distinction between marketing and selling is given below —

MARKETING

The marketing theory is a business plan, which affirms that the enterprise’s profit lies in growing more efficient than the opponents, in manufacturing, producing and imparting exceptional consumer value to the target marketplace.

Marketing is a comprehensive and important activity of a company. The task generally comprises recognising consumer needs, meeting that need and ends in customer’s feedback. 

It depends upon 4 elements, i.e. integrated marketing, target market, profitability customer and needs. The idea starts with the particular market, emphasises consumer requirements, regulates activities that impact consumers and draws gain by serving consumers.

SELLING

The selling theory believes that if companies and customers are dropped and detached, then the customers are not going to purchase enough commodities produced by the enterprise. 

The notion can be employed argumentatively, in the case of commodities that are not solicited, i.e. the commodities which the consumer doesn’t think of buying and when the enterprise is functioning at more than 100% capacity, the company intends at selling what they manufacture, but not what the market requires.

In the sales process, a salesperson sells whatever products the production department has produced.

Hope this helps you :)