Question

Differentiate between marketing mix and promotion mix. As the marketing

manager, discuss various factors you will keep in mind while deciding the

promotion mix for your product.​

Answer 1

Answer:

A marketing mix and a promotional mix does have some differences, both being highly crucial for the success of a business. Marketing is very essential for the growth and continuity of business operations. It helps in creating new customers and retaining the existing ones to keep the business ongoing. Marketing focuses on all the elements of the marketing mix viz product, price, place and promotion while promotion focuses more on the customer- how to reach a product to its customers and how to sell it to them ultimately.

Explanation:

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Answer 2

The marketing mix and promotion mix are interrelated and integrated.

Explanation:

• The marketing mix is a base for the business to keep the clients attracted, they are the key components of the business.

• The marketing mix has four main components as Product which gives consumers the promise to solve specific problems.

• The price, which is the amount of money the client can pay for those goods and services.

• The place refers to the geographical area where they can make the purchase such as an online or offline store.

• The promotion consists of mediums by which the business generates awareness, interests, desires, and actions.

• While the promotion mix may also include the hand in hand elements of marketing. It cannot develop with the marketing mix.

• Five key factors elements are included in this process such as direct marketing, sales promotion, personal selling, and building public relations.

Learn more about the differentiate between marketing mix and promotion mix. As the marketing  manager, discuss various factors you will keep in mind while deciding the promotion mix for your product.

• brainly.in/question/15902505 answered by queensp73.