Question

Differentiate between ‘Product Concept’ and the ‘Selling concept’​

Answer 1

Parameters of Comparison Production concept Selling Concept

Process level It is the first step taken into consideration when implementing marketing concepts. The third step in the marketing concept ladder, right after production and product concepts.

Purpose The concept is applied by the company to enhance their product quality and improve it through extensive research. Here, the company has to find methods to push their improved products to the customers and make a sale.

In-dept components The main focus is on production costs, high efficiency and large volume for production. The main focus is on advertisement and promotion and showing the high quality of the product.

Steps The steps involved in production concept are – Routing, Scheduling, dispatching, follow-up. Prospecting, Preparation, Approach, Presentation, Handling objections, Closing, Follow-up.

Source Start with the raw materials involved in the manufacturing of goods. Starts with the finished products made in the factory, which are rolled out to the customers.

Answer 2

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❥SELLING CONCEPT :-

⚘The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success.

❥PRODUCT CONCEPT:-

⚘Product concept is the understanding of the dynamics of the product in order to showcase the best qualities and maximum features of the product. Marketers spend a lot of time and research in order to target their attended audience.