differentiate between sampling and non sampling errors.
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Sampling error is one which occurs due to unrepresentativeness of the sample selected for observation. Conversely, non-sampling error is an error arise from human error, such as error in problem identification, method or procedure used, etc.
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Sampling Error denotes a statistical error arising out of a certain sample selected being unrepresentative of the population of interest. In simple terms, it is an error which occurs when the sample selected does not contain the true characteristics, qualities or figures of the whole population.
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