Question

Differentiate between 'Unity of Command' and 'Unity of Direction' on the basis of
1. Meaning
2. Aim
3. Implications

Answer 1

Answer:

Unity of Direction Principle

One head and one plan for a group of activities with the same objective. All activities which have the same objective must be directed by one manager, and he must use one plan.

This is called Unity of Direction.

For example, all marketing activities such as advertising, sales promotion, pricing policy, etc., must be directed by only one manager.

He must use only one plan for all the marketing activities. Unity of direction means activities aimed at the same objective should be organized so that there are one plan and one person in charge.

Boss, subordinates, members; all in the same organization might have different responsibility and position but the motive behind only all their activities have to be single, which is to attain organizational goals.

The principle of unity of command should not be confused with the principle of unity of direction as both do not mean the same thing