Differentiate concentric and conglomerate diversification with real world examples.
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A pizza outlet owner selling only pizzas decides to open ice cream outlet in different corner of the city is an example of concentric diversification because the pizza outlet owner is not moving away from food business rather he or she is expanding into other areas of food business but if same pizza outlet owner
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Concentric diversification is a related approach to diversification, whereas conglomerate diversification is an unrelated approach. ... Conglomerate diversification is diversification into new products, technologies, markets, or new market functions that do not relate to the existing business.
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