Question

differentiate leader pricing and psychological pricing

Answer 1

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Follow-the-leader pricing is a competitor-based pricing strategy. This is unlike cost-based, customer-based, or product-based pricing. ... From there a company will add a desired margin or profit to the price. Customer-based pricing includes psychological pricing, where a company will price appeal a customer's psyche.

Answer 2

Answer:

Follow-the-leader pricing is a competitor-based pricing strategy. This is unlike cost-based, customer-based, or product-based pricing. ... From there a company will add a desired margin or profit to the price. Customer-based pricing includes psychological pricing, where a company will price appeal a customer's psyche.