differentiate owner-managed from franchised hotels.
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- Hotel management companies run hotels on behalf of the owner.
- Franchising allows the hotel owner to operate under a brand name in exchange for payment and royalties
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A management contract is a service contract. ... A franchise contract is a licensing contract. A franchisee owns a business, but pays a proportion of profits, and conducts certain business operations in an agreed upon manner, in exchange for the permission to use the franchisor's business model and intellectual property.
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