Question

Differentiated between the marketing research system and marketing intelligence system​

Answer 1

Hello !

The main difference between marketing intelligence and marketing research is that the latter is more company-specific.

• Marketing intelligence is existing information that small-business owners use to study markets, competition, political implications and consumer demographic variables.

• Marketing research data is not readily available. Companies usually use phone, Internet or in-person surveys to garner marketing research data. Marketers use both types of information to analyze their business situations and develop marketing strategies.

Hope It Helps u :)