Diffusion of innovation in consumer behaviour
Answers
Answer:
Consumer is the person who hires or avails of any services for a consideration which has been paid or promised or partly paid and partly promised or under any system of deferred payment. But Consumer exploitation is very rampant these days. Consumers get exploited in many ways through the more dominating and knowledgeable sources.
On the other hand, consumers have to be aware not only of the commercial aspects of sale and purchase of goods but also of the health and security aspect. Besides this, they should be aware of their rights and duties being as rational human beings viz., price and quality of products used by them, about Fair Price Shops, standardization of products, about Consumer Forums etc. Therefore, Consumer exploitation should be bought down with proper awareness to the consumers on their rights and how they could go about with things, if they feel they have been cheated.