Question

Digital marketing isnot just about selling your producy internationally. It can be used to great effect for local business. What do we
mean by local business?
A. business that operates from a specific geographical location.
B. a business that is within a 5km radius from the customer
C. a business that has existed within a community for more than 5 year
D. a business that only provides a services based product

Answer 1

It's important to know the kind of business owned to decide on their maketing strategies.

Starting locally is always the safest way of testing services and products.

"Local businesses" are usually those sell services and goods only to a local population.

The ownership of a local business can be local or be an international franchise with local stores.

Answer 2

Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area.