Question

Digital savi consumers are leading edge digital users who are early adopters and diffusers of information related to technology in terms of

Answer 1

Answer -

• leading-edge digital users who are early adopters and diffusers of information related to technology in terms of (1) technology ownership, (2) Inter- net usage, and (3) cell phone feature usage. ... Digital Savvy consumers are those who meet 8 or more of the 18 total technology behaviors

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