Question

Direct Channel includes only.
(a) Producer → Retailer → Consumer
(b) Producer → Consumer
(c) Producer → Wholesaler → Consumer
(d) Producer → Agent → Consumer

Answer 1

Answer:

l think option b is the answer

Answer 2

Direct Channel includes only Producer → Consumer

Answer: Option b

Explanation:

In 'direct channel', the manufacturer and seller are the same. Through a direct channel, you would seek to sell directly to any end-user through your own retail shop.

Producer → Consumer: As per this method of distribution, the producer or manufacturers directly sells the products to its consumer. For this act, the manufacturers/producers set up their own sales-outlets at different places, through which the goods are directly sold to the consumers. Such shops are called 'Multiple Shops" like Bata.