Question

Direct Investigation Method is comparatively
dearer method.
(less/more)​

Answer 1

Answer:

Direct Personal Investigation

This method is also known as the interview method. It is the method, by which data are personally collected by the investigator from the informants. In other words, there is face to face contact with the person from whom the information is to be obtained.

He has to be on the spot to conduct the inquiry and has to meet the people who a possession of the required data. Thus, if a person wishes to collect data about the wages of the workers of Bombay Cloth Mills, he would have to go to the Mill to contact workers and obtain the desired information.

Merits

(i)Originality:

The data collected so are original in character.

(ii)Reliable:

Information collected by the investigator is reliable and is beyond doubt.

(iii) Economical:

This method of collecting data is economical in case the field investigation is limited.iv) Elastic:

This method is fairly elastic as the investigator can make certain changes in the questionnaire according to the need of the situation.

(v)Accuracy:

This method ensures greater accuracy.

(vi) Other Information:

Investigator can collect the supplementary information about the informant’s personal characteristics.

Demerits

(i)Not Suitable for Wide Areas:

(ii)More Expensive:

(iii)Personal Prejudice

(iv) Trained Personal: