Disadvantages of
advertisement
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important disadvantages of advertising are as follows:
while on one hand, advertising is regarded as the life-blood of modern business; on the other hand, some scholars are on the view that money spent on advertising is a waste. those who hold this opinion are, as a matter of fact, the critics of advertising and they hint at its evils.
Explanation:
according to the critics advertising has the following disadvantage :-
- Add to costs: an organisation have to spend a large amount on advertising .
- Undermines social values: advertisement is a sort of day-dreaming for the people.
- Confuses the buyers: many a times distorted version of reality is shown in the advertisement.
- Encourage sales of inferior products: every manufacture projects its products as superior in the advertisement.
- Some advertisements is in bad taste: Many time, foul language and objectionable pictures are used in advertising in order to attract a particular class.
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