disadvantages of consumer awareness
in 100 words
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It caters to the needs of small and medium-income groups. There is too much dependence on the honesty, integrity and loyalty of members and workers. There is lack of proper sales promotion drives by the sales force of these stores. Management of such stores usually rests in the hands of amateurs. Professional managers cannot be hired due to lack of funds. Cooperative stores have not been much successful in India. This is due to the negligence of their basic principles. Some of the inherent difficulties they face are credit sales, high operating cost, dishonesty of managing members, etc.
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