Discovery speech on importance of social media
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There’s no doubt that search engines like Google have become smarter. Gone are the days when link-building schemes and keyword spamming have brought websites to the top of search results. Although yes, there are still quite a few of those types of web pages out there, their number has certainly diminished since Google’s latest updates.
But is search really where businesses and digital marketers should focus? Could a link-less future really be possible? If so, how will people find content?
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