discribe the features of department stores
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HomeMarketingRetail MarketingDepartmental Stores | Meaning | Features | Limitations
Departmental Stores | Meaning | Features | Limitations
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What is a Departmental Store?
A departmental store is one that sells different kinds of goods.
Departmental Store - Meaning, Advantages, Limitations.
Departmental Store – Meaning, Advantages, Limitations.
Grains, edible oils, different brands of biscuits, chocolates, soaps, toothpaste, face powder, shampoo, stainless steel vessels, ready made garments, fruits, vegetables, medicines, stationery items and fast-food items are available in such a store.
The entire store is divided into a number of departments each displaying a certain type of goods.
It is often said
a departmental store sells everything from pin to plane under one roof.
The salient features of a departmental store are given below: