Business Studies, asked by abhijeetsinghssm, 1 month ago

Discuss about the Merger and acquisitions with examples

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Answered by oeiseghosh
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Answer:

When two companies become one under a product extension, they are able to gain access to a larger group of consumers and, thus, a larger market share. An example of a congeneric merger is Citigroup's 1998 union with Travelers Insurance, two companies with complementing products.

The definition of an acquisition is the act of getting or receiving something, or the item that was received. An example of an acquisition is the purchase of a house. ... Often used interchangeably with merger.

Answered by saiprassanth9
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Answer:

Mergers and acquisitions, or M&A for short, involves the process of combining two companies into one. The goal of combining two or more businesses is to try and achieve synergy – where the whole (new company) is greater than the sum of its parts (the former two separate entities).

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