discuss about two important phenomena underlying a consumers response to a price drop
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All consumer goods are governed by the laws of supply and demand, so every type of consumer good demonstrates the price elasticity of demand. However, this does not mean the relationship between demand and price is equal across all types of consumer goods. Some types of consumer goods display high price elasticity of demand, while others show very little.
There are a variety of factors that determine a good's price elasticity of demand. These include such things as the essential or non-essential nature of certain goods, the availability of competitive substitutes, and the effect of a good's brand name and marketing.
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