Question

Discuss and Implement the Customer Value-Driven Marketing Strategy in current market of Pakistan. Apply each concept with 3 examples.

Answer 1

Explanation:

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Answer 2

Answer:

A creative marketing strategy is defined as a set of activities developed to promote products/services for selective or full target markets to achieve business objectives. For newcomers, the only way to stay in competition is to adopt an innovative strategy (Hamel, 1988). Marketing creativity is described as the steps into the conception of distinctive practices in the marketing department. An organization that has unique, creative, or innovative strategy can hold a strategic position in the industry and it is less likely to be imitated by competitors (Barney, 1991, Ishaq, 2013). Researchers (Bourgeois & Eisenhardt, 1988; Menon et al., 1999) argued that firms only achieve positive goals if they believe in rigorous decision-making process, innovative solutions, and creative strategies. For instance, Cirque du Soleil is the best example of very creative or "Blue Ocean" strategy (Kim & Mauborgne, 2004).

Innovative and creative businesses create new strategies, think innovatively, and strengthen their competitive space in the industry by satisfying their customers' demand (Slater et. al., 2010). Innovative strategies can comprise a new pricing model, value propositions, market expansion, customer driven policies, efficient supply chain, and other means for "reaching out to customers" (Ishaq, 2013). This marketing mix is the main reason for buyers to purchase a certain product/service, due to a differentiation in customer value that will lead to increased organizational performance. Therefore, we introduce the following hypothesis.

Explanation:

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