Question

discuss customer relationship management (CRM) system

Answer 1

A Customer relationship management (CRM) system is a system business organization interacts with customers through the process of data analysis by giving data that contains a large amount of information. It is basically a module that bridges a gap between the customers and the organization for the smooth and efficient function of the business. It includes organizing, coordination, and support from the customer and also from the organization along with technical support.

•  In recent times it has hit rapidly as many organizations' major aims are not profit maximization but to fulfill customer needs and wants.

The benefits of the  Customer relationship management (CRM) system are -

1. Increase in Sales- As there is smooth functioning and understanding between the organization then there will be an increase in productivity result an increase in sales.
2. Retain Customers- Tools like sentiment analysis and customer support and customer service helps in guiding the customer and also the company can achieve socio-economic goals.
3. Higher efficiency - As productivity increases, the efficient and effective pattern in work performance can help the company to focus on its other objectives.
4. More transparency-It is allowed transparency by directly dealing with one-to-one to avoid misjudgments and also remove trial and error.