Business Studies, asked by ritikgrover4196, 1 year ago

Discuss ‘Experience Survey’ and application of ‘Fours Groups’ in marketing research.

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Answered by sharvaridhawad
0
There are two widespread methods of Market Research, which are Survey Research and Focus Groups; both of which have their own benefits and weaknesses. Survey Research – Surveys can be more cost effective and provide more quantifiable data that can be easily analyzed, but are less personal or interactive.
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