Discuss Five reasons why would you prefer to advertise your awareness campaign on social media with special reference to Facebook
Answers
Five reasons why I would prefer to advertise my awareness campaign on social media are as follows:
1) Wide audience
Most of the people are on any or the other network, these days, whether they are teenagers or adults. Therefore, a large amount of audience is covered, especially through Facebook, where majority of the people make accounts to socialize.
2) Low costs
To reach a large number of audience, advertising on social media incurs less cost as compared to any other medium, especially television.
3) Less efforts
Compared to advertising by any other means to cover such a large number of audience, advertising on social media requires least efforts. One can easily advertise on social media.
4) Worldwide coverage
When an organisation needs support from all over the world, for their causes, then social media is the only appropriate choice.
5) More engaging
Social media is more engaging and enables direct contact with issues. People become confident that they are really helping a cause in a genuine way. In this way, loyalty towards a campaign is also increased.