Question

DIscuss high effort judgement

Answer 1

Explanation:

High effort judgement processesJudgementEvaluation of an object or estimation of likelihood of an outcome or event it is a critical input decision making process§○Decision makingMaking a selection among options or activitiesEstimation of likelihood□Judgement of goodness or badnessAnchoring and adjustmentStarting with the initial evaluation and adjusting it with additional information◊®ImageryImagining an event in the order to make judgements◊®□Mental accountingCategorizing spending and saving decisions into accounts mentallydesignated for specific consumption transactions, goal or situations®□Emotional accountingIntensity of positive or negative feelings associated with each mental account for saving or spending®□§○-Biases in judgment processesConfirmation○Self-positive○Negativity○Mood○Prior brand evaluations○Prior experience○Difficulty of mental calculations○-High effort consumer decisionsDeciding which brands to considerOptions fall under inept set, inert set and consideration set§○-Judgement and decision-making based on high effort