Question

discuss how companies can react to the marketing envrionment

Answer 1

Answer:

The forces close to the company that affects its ability to serve its customers include-the internal environment, suppliers customers, marketing intermediaries, competitors and publics.

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Environmental factors

Competitive advantage.

Waste disposal.

Energy consumption.

Pollution monitoring, etc.

Answer 2

Explanation:

The forces close to the company that affects its ability to serve its customers include-the internal environment, suppliers customers, marketing intermediaries, competitors and publics.

...

Technological factors

Internet.

E-commerce.

Social Media.

Electronic Media.

Research and Development.

Rate of technological change.