Question

Discuss how companies react to the marketing environment

Answer 1

In response to a recent online hoax that went​ viral, McDonald's quickly issued statements disclaiming a widely distributed​ "pink goop" photo and noting that McNuggets were made using only boneless white breast meat chicken in a process that never produces anything remotely resembling the weird pink substance. This case is an example of a firm taking a​ stance toward its marketing environment.

Companies that view the marketing environment as an uncontrollable element are more likely to take​ a(n) approach toward environmental change.

Being proactive towards the marketing environment means that​
Being proactive towards the marketing environment means that​

a company develops strategies to change the environment

A firm can be proactive by​ pressing lawsuits to keep competitors in line
A firm is concerned about how to respond to changes in its marketing environment. Whenever​ possible, take a proactive approach to the environment.
Companies who passively accept the marketing environment​ view it as uncontrollable and do not attempt to change it